Tag: Cefinn
Cefinn: Samantha Cameron’s polished workwear won fans—so why is the label closing?
Samantha Cameron’s label Cefinn is winding down after eight years. Known for polished, practical pieces and a royal fan base, the brand earned strong press and loyal customers but couldn’t scale in a tougher luxury market. The story shows how rising costs, shifting workwear habits, and expensive digital marketing can squeeze even well-reviewed independent labels.