The future DS line-up will move to cantinas and SUVs as it offers to move upmarket
The DS 6 Wild Rubis idea was indicated at the 2014 Beijing engine show
PSA Peugeot Citroen’s “premium” DS brand will mainly concentrate on SUVs and cantinas later on, as indicated by worldwide deals and showcasing supervisor Arnaud Ribault.
DS will have an all-new six-model line-up by 2020, including models that will be particular to China. Talking at the late ‘DS Week’ presentation, commending 60 years since the dispatch of the first DS show in 1955, Ribault told Autocar: “In the B, C and D-sections, the DS brand will focus on SUVs and vehicles. These are the most essential sections for us. We will likewise have a SUV demonstrate in Europe later on.
“The DS 6 [a China-just SUV] was designed particularly for the Chinese showcase and might be offered with petrol motors and programmed transmissions. For European deals, we would likewise require diesel motors.”
This proposes that DS’s entrance level three-entryway hatchback could be supplanted towards the end of the decade by a minimized SUV, as could the bigger DS 5. The other four DS models are liable to be cantinas, however it is conceivable that not every one of the six models will be sold in Europe. China is a particularly critical business for DS and it may request no less than one bespoke model.
In future, DS models will be tuned for “element hyper- solace”, something the brand portrays as an “inconspicuous harmony between element taking care of and compelling solace”.
Ribault likewise indicated emphatically that the effective DS 3 World Rally Championship auto may not stay as Citroën’s future WRC model. “We are thinking about another sort of motorsport for the DS brand,” Ribault said. “The DS 3 WRC is all that much a result of the Citroën world rally group, which is to a great degree experienced.”
Ribault straightforwardly conceded that it will presumably take 15 years for DS to wind up settled as a genuine premium brand, however he said it as of now appreciates the most astounding benefit per auto inside PSA.
“Premium is about gainfulness,” he said. “50% of all the benefit made in the worldwide auto industry originates from premium brand deals.”
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